As promised here is the second chapter by the SEO Daddy detailing in depth the tale of getting www.rikpenningtonphotography.com into Google’s Top Ten for a Generic keyword Expression – Wedding Photographer in Google.co.uk. I am releasing a chapter of this account each week (5 more chapters to come) so follow my weblog (http://www.frame13.com/seo-blog) or follow me on Twitter (SEODADDY_UK) and understand how to get a Google TOP TEN listing for Generic Keywords.
Getting the Link Train Rolling – Finding Links, Building Links, Growing Links and Monitoring Links over Time.
The key to any website doing well with search engines is Links, Links, Links! However you lay out your Organic Search Engine Optimization method for a project, it often comes back to links. Different types, which types are best, who has which types, how to uncover them, how to get them and how to target the anchor copy within them to your very best advantage. keeping to a organic pattern, whatever that is? I’m really not certain about this one, individuals are always going on about it, don’t gather links too swiftly or you may well get penalised and so on….
Listen, there is no ideal method to follow, developing links is hard work, you are never going to realize the exponential development that is going to put your website on the Google’s radar and get you penalised for unnatural speedy link development. This status is reserved for the Pros, Black-Hats and Spammers. Just go for it, full velocity ahead! You’re going to find it tough work and demoralising but when you get a breakthrough and get a good excellent link it spurs you on to keep going. Outsource it to India or the Philippines I hear them call; you can if you want, but you need to be in full control of your website’s future.
So, back to the wedding world on the web and far more importantly how did I get Rik Pennington into Google’s Top Ten? I like to approach Seo bottom up for this sort of company – Local, Regional, National and then International if wanted.
Local Search Listing
The 1st thing for Rik was to get him listed in his Locale; he initially wanted to work in the London borough of Greenwich. This is pretty straightforward to accomplish in most industry sectors, no real research is needed. All you need is a handful or two of locally targeted reciprocal links, a few listings in locally targeted business and government directories, post in local forums with the essential anchored link text and in 4-6 weeks and hey presto you’re No.1 in Google for ‘Keyword Phrase + Local Location’ (e.g. Wedding Photographer Greenwich). Simple as that! Of course there are on page factors to tackle but we will look at those next time.
Regional Search Listing
Once standard locality listings have been attained, the focus switches to regional domination of Google’s Top Ten Listings – in this case Wedding Photographer London (Rik Pennington holds No.2 on Google.co.uk). Even though the focus has now altered, it is usually in my mind’s eye when beginning a undertaking (Local, Regional and National). It’s vital not to forget about your local success, be mindful and sympathetic towards your local accomplishments and protect them, tossing them the odd link and Blog mention to keep your dominance at that level. When your focus changes up a level, tweaks to titles and on page copy can affect listings currently acquired. So you need to employ forward thinking and at all times remember to glance over your shoulder. Multi-tasking is must!
Rik was No.1 for ‘Wedding photographer London’ but has dropped a place to No.2; a good example of dropping positions acquired when the focus changes up a level to national/ generic. It’s not straightforward juggling SEO eggs for the exact same webpage. I should have it back soon when I get round to responding to it. Ok, regional level Search Engine Optimization is a fair bit tougher to achieve and you need stronger knowledge of SEO and well developed link building capabilities. We need to up our link strategy and begin bring out some of the big guns to play. There are several kinds of links out there and they all can influence your Google PageRank and online authority.
None of this takes place overnight and its challenging graft for sure. But if you’re focused, canny and you persevere, you will see the fruits of your challenging and sometimes tiring link building labour. You’re the jury, you decide.
Till next time, peeps……
Many thanks for reading.
If you want a FREE SEO Report Google Top Ten on your website for a keyword of your choice from me, follow the link.
SEO DADDY (Twitter ID: SEODADDY_UK)